Sharing affiliate referral URLs/links
It’s incredi bly easy for affiliates to generate and share their unique affiliate referral URLs/links anywhere. Below are some commonly asked questions and answers on how they can generate or create your referral links, and where you can share them.
How do I generate affiliate referral URLs/links/QR codes?
The affiliate can generate their referral link from the Affiliate Portal by pasting the page URL from any page on the Alkaway.com.au site into the Page URL field and the URL will be generated for you.
Can affiliates still promote my products if they don’t have a website?
Yes! Whether affiliates have a website or not, they can promote your site and products on social media, offline, or anywhere else using any of the supported affiliate referral URL formats.
How can my affiliates share my site or products specifically through social media?
Affiliates can use their affiliate referral link to promote the AlkaWay Affiliate product range via any social media platform (including Facebook, Twitter, Google+, LinkedIn, Pinterest, and more).
When affiliates share their affiliate referral links on any of these platforms, you want to ensure your site and products are showcased properly; all links shared by affiliates in a social media post should display the correct page title or product title, the correct site image or product image, the correct page URL, and/or a correct description. To do this, it’s recommended you use Open Graph tags/social media meta tags throughout your site’s HTML. Each social media platform has crawlers that will look through your site’s HTML and pull the relevant (and correct) information through to the shared link’s post.
The requirements and specifications are slightly different between each social media channel. Below is a list of links to the documentation for some popular social platforms with detailed specs for images and copy, and how to properly include Open Graph tags or meta tags for seamless and effective social sharing.
Can affiliates track the performance of where their marketing efforts are focused?
Yes! Affiliate referral URLs can include a campaign parameter that helps affiliates track and monitor the performance of their affiliate links.
Affiliates can name each campaign in the Affiliate Area when generating an affiliate referral link. The campaign name will be automatically appended to their affiliate referral link. Here are a couple of examples of what the affiliate referral link looks like with a campaign parameter added:
- https://yourwebsite.com/product-1/?ref=123&campaign=twitterjanuary
- https://yourwebsite.com/product-1/ref/123/?campaign=twitterjanuary
Your affiliates may wish to use campaigns to place specific affiliate links in specific marketing channels – such as in an email, on a particular social media platform, or on their own website (if they have one).
The campaigns created by the affiliate are visible in the Statistics menu when they are logged in to the Affiliate Portal. This tab also shows the following campaign data:
- The number of visits through a specific campaign referral link
- How many unique referral links have been used for that campaign
- Whether the conversion was successful (a referral was generated)
- And what the conversion rate is for that particular campaign.
Some examples of campaign names an affiliate might use are: “Winter email”, “Twitter January”, “Facebook sale”, “Summer special”, and so on. This could be aligned with the marketing material you provide to your affiliates.
Using this campaign parameter will allow your affiliates to identify where they should focus their marketing efforts for maximum sales and referrals.